Are you wondering how to make $1,000+ a month with your new dropshipping store? There are many ways to do that – just keep studying marketing techniques from our blog
Table Of Contents
- #1: Finding and checking a product idea to make $1,000+ a month
- #2: Creating a product page for the new item
- #3: Testing the new product
- #4: Final results
- What do Premium Product subscribers get?
Dropshipping can become a good side-hustle job for earning extra money. But finding good products is not an easy task.
Being dropshippers ourselves, we at AliDropship regularly test new products, new marketing strategies, new ad ideas and website layouts. Along with dropshipping solutions we create for our customers, we also want to share this experience with the buyers and readers who haven’t made up their minds yet.
That’s why AliDropship has created this blog where we, the company’s team, share product selections, niche ideas, marketing techniques, etc. We also decided to fuse this experience into our new solution – Premium Products.
By subscribing to AliDropship Premium Products, customers will get new products selected and tested by our team on a weekly basis along with advertising materials and recommendations from our marketers.
In this case study, I’m going to show you one of such goods and how it became one of the Premium Products we offer.
#1: Finding and checking a product idea to make $1,000+ a month
One can’t start making money with no product to sell.
That’s why at the first phase our team begins looking for new product ideas by browsing AdSpy. It’s a platform that finds commercial posts on Facebook and Instagram. When analyzing ads created by dropshipping businesses, we met this product again and again:
One particular ad had more than 30,000 likes, which is a lot. Besides, this kind of product is often easy to promote because it solves a particular problem people suffer from. So, the team got interested and decided to check the orthopedic cushion.
The team visited the online stores that advertised this product to check their prices and shipping options and found the same product on AliExpress for comparison purposes. It’s also a good idea to visit Google Trends, check customer reviews in stores and comments on corresponding social media and compare the product with similar goods on Amazon since it’s your main competitor.
Check our guide on finding the best ecommerce products to learn how to conduct this analysis in detail.
The original posts contained almost 19,000 reviews, mostly positive ones where people shared their experience with the product they ordered and what kind of problems they expected the cushion to solve.
The price of the cushion on AliExpress starts at $10.43 which isn’t bad considering there are sellers offering free shipping options. The delivery time to the US is a bit disappointing, but there’s nothing you can do now because of the COVID-19 pandemic.
The statistics in the AliExpress Dropshipping Center shows more than a thousand orders made by buyers and dropshippers.
#2: Creating a product page for the new item
Making extra cash from your dropshipping business is good and all, but we want the product to make $1,000 a month or even more. Therefore, we need to take a serious approach. One can’t start promoting a product immediately after importing it to their website.
There’s still a lot to do, and the very first thing all online businesses need is a perfect product page.
It’s important because all your marketing attempts will be useless if the page looks awful. After successfully bringing a potential customer to the product page, one still needs to convince the client that the purchase is worth it.
This is what the product page look like:
Description is an important part of any product page, and we always make sure it has plenty of high-quality images.
And of course, we imported a number of customer reviews with photos to demonstrate that buying here is safe and the quality of the product is high enough.
A professionally made product page like this is absolutely necessary if you want to make an extra $1,000 a month from your store.
#3: Testing the new product
Now that the product page is ready to welcome potential customers, it’s time to think about how to actually attract them. We mostly promote products in social media, namely Facebook and Instagram as these platforms are visited by millions of people of all ages.
However, right now it’s too soon to start promoting. Before that, we need to create and test advertising materials.
Testing marketing materials
For this product, the team created a number of video ads (videos prove to work best) and launched a PPE campaign on Facebook.
Some entrepreneurs who try making money online and promoting their businesses on social media consider it a waste of time. They say Page Post Engagement campaigns don’t bring you any profit, so there’s no point doing it.
However, PPE campaigns on Facebook let you test ads, target audiences and the product itself. And they’re relatively cheap, so we strongly recommend starting with a PPE campaign.
These were the results of the campaign:
The most important parameters here are the number of impressions, click-through rate and unique link clicks. As you can see, two of the video ads we were testing showed pretty decent results. Another one wasn’t so bad, while other ads (you can see only one of them here) didn’t really work. So, we had to turn them off.
Testing Facebook interests
If you want to make $1,000 a month, you must properly analyze your target audience. After all, a mistake here can result in wasting several hundred dollars! That’s why our next step is to find and test Facebook interests.
At this point, we launch a conversion campaign hoping that at least some of the ad sets will bring actual income. However, keep in mind that you’ll have to spend money on a daily basis to keep the ads running. So, make sure to shut down the sets if you see they’re not making sales.
This is what we got. As you can see, most of the interests resulted in few clicks and low CTR, so we had to stop them before they “ate” all our budget. Nevertheless, we were able to find two interests that worked pretty well.
Demographic data
It’s also important to define a number of other parameters for your target audience, with gender and ages being your first priority.
As for age, the testing showed no surprises: the demand for orthopedic cushions is low among people younger than 35.
Testing banner for remarketing campaigns
Since our conversion campaign has already brought a number of Facebook and Instagram users to our dropshipping store, we can now start a remarketing campaign.
If you’re not familiar with this concept, let me explain. Most site visitors leave without buying anything. Some even put a product or two to the shopping cart but never move to the checkout page. A remarketing campaign follows such people to make even more extra income.
First, our team of designers create a number of ad banners. Then the Ecommerce Department launches a remarketing campaign to test how the banners perform. Take a look:
#4: Final results
By this time, it becomes obvious whether a new product is worth all this work and has potential or not. Let’s take a look at the financial results:
The campaigns were running for three weeks and the total revenue we got from this product equaled $1,484.67.
Some of you could say that the team has spent more than a thousand dollars as well and the net profit is actually less than $500. True, but there are a few things to consider.
First of all, in this case, the return on investment is almost 50%, which is huge for someone making money from home.
Second, don’t forget that a considerable sum was spent on testing. It’s an unpleasant but necessary part of the dropshipping business. If the team started promoting the cushion after all the testing (focusing purely on the most successful materials and audiences), the results would be better.
But at this point, the team sends the item and the data to the list of our Premium Products and moves on to the next product.
And finally, a good dropshipping store always has at least several top products which sell well enough to make $1,000 a month or even more each.
