Want to elevate your social media marketing strategy? Here are the top free & premium templates for 2020 to add to your social media toolkit.
Whether you’re a designer, a marketer, a social media manager or an influencer, it’s safe to say that you know the benefits of social media marketing. But did you know that social media templates are a vital part of today’s social media toolkit and can even elevate your brand marketing?
What Are Social Media Templates?
They’re pre-made graphics or video files that can be easily edited in programs such as Adobe Photoshop, After Effects or Premiere Pro and then used on platforms like Instagram and Facebook. They’re often sold as packs, including numerous themes, editable logos, colors and fonts so that you can easily customize them to align with your brand.

Social media templates are simple to use and are designed for many social media platforms. They’ll help to automate the design of your content, saving you a vast amount of time. They will also help to ensure that your brand aesthetic is consistent, maintaining a professional and polished look.
Before you start to customize your own social media templates, you should try a few social media tutorials to discover how to do things like make better social media images and manage your social community effectively.
Top 5 Free Instagram Templates
Mixkit is a great source of free Instagram Story templates for Premiere Pro which you can download and use for free. It’s perfect for experimenting with your channel aesthetic; all of the templates are stylish and modern.
1. Fall In Instagram Story by Apostolos Roussas
This animated free Instagram Story templates pack features an eye-catching galaxy-inspired design. The heading and subheading fall into the frame, followed by two smaller headings and a swipe prompt, which allows for easy readability and an engaging user experience.
2. Simple Instagram Story by Apostolos Roussas
Soft and fresh, this animated Instagram Story pack is extremely versatile. The floral placeholder demonstrates how it would be ideal for a beauty, fashion or lifestyle brand. The swipe prompt allows you to link to further reading, such as a blog or an ecommerce shop.
3. Headline Instagram Story by Apostolos Roussas
Best used for lifestyle and travel brands, this Instagram Story pack features 5 templates with a unique motion style. The large heading and left-aligned subheading allows you to instantly grab your audience’s attention, whilst the smaller text tagline and swipe icon helps you to provide more information and encourage further reading.
4. Shape Wave Instagram Story by Ivan Chernyshov
Fun, animated and vivid, this bright Instagram Story pack is great for an energetic and lively brand. Featuring animated shape waves, an angled banner and a round heading block, you could consider announcing a new product line, clothing item or even a software product with this template.
5. Dots Instagram Story by Ivan Chernyshov
Big bold polka dots never go out of style. This Instagram template featuring a simple dotted background with two headings will deliver your message in a clear, modern and trendy way. It’s perfect to announce a new product or sale.